1. Consumers are now becoming journalists, as they produce their own media.
2. Internet sites such as 'twitter' have enabled this revolutions to take place.
3. Consumers contact the producers- provide information etc.
useful quotes
"By continuing to go down this route, we will be more diverse, and genuinely more plural than other media organisations"
"The investigation into the death of Ian Tomlinson at the G20 demonstrations in London was an excellent example of linking traditional journalism with information from the public"
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